Top 5 Questions for Every Picture Book Author
- Lauren Reeves

- Jul 14
- 4 min read
Starting your journey as a picture book author can feel exciting and overwhelming at the same time. You have a story to tell, but you might wonder what really matters when creating a book that connects with kids and their grown-ups. Asking the right questions can guide you through the process and help you bring your ideas to life in the best way.
Let’s explore the top five questions every picture book author should ask. These questions will help you shape your story, understand your audience, and work smoothly with illustrators and publishers. Along the way, I’ll share examples of helpful services like a freelance illustrator who specializes in children’s books and personalized artwork (that's me!). This can give you a clearer picture of how to collaborate and make your book truly special.

What Is the Heart of Your Story?
Before you write a single word, ask yourself what your story is really about. What message or feeling do you want to share with children? Picture books are short, so every word counts. Your story should have a clear focus that kids can understand and enjoy.
Think about the emotions you want to evoke. Is it joy, curiosity, comfort, or maybe a lesson about kindness? When you know the heart of your story, it becomes easier to choose the right words and images.
For example, if your story is about friendship, you might want to work with an illustrator who can bring warmth and fun to the characters. Lauren Elise Reeves offers detailed and heartfelt illustrations that can make your story come alive. You can check out her work here.
Who Is Your Audience?
Picture books are mainly for young children, but the adults who read to them are just as important. Ask yourself who will be reading your book and what they might be looking for. Are you writing for toddlers, preschoolers, or early readers? Each group has different needs and interests.
Understanding your audience helps you decide on the language, length, and style of your book. For example, toddlers enjoy simple, repetitive text and bright, clear pictures. Older kids might like more detailed stories with humor or adventure. Word count matters year to year as children learn and grow. Make sure you're hitting your target market!
Knowing your audience also helps when you work with an illustrator. You want images that match the age group and keep their attention. Lauren Elise Reeves specializes in creating artwork that fits a variety of ages of children’s books, making her a great partner for authors.
How Will You Work with an Illustrator?
Picture books rely heavily on illustrations. The pictures tell part of the story and add emotion and detail. If you’re not an artist yourself, you’ll need to find someone who can create images that match your vision.
Ask yourself how you want to collaborate with an illustrator. Do you want to give detailed instructions, or do you prefer to trust the artist’s creativity? Clear communication is key. Share your story’s mood, characters, and setting, and be open to ideas.
Lauren Reeves is known for working closely with authors to create artwork that fits their stories perfectly. She listens carefully and adds her own touch to make the book special. You can learn more about her process here.
What Makes Your Book Unique?
The children’s book market is full of wonderful stories. To stand out, your book needs something special. Ask yourself what makes your story different from others. Is it the characters, the setting, the message, or the way you tell it?
Think about what you love in children’s books and how you can bring that into your own work. Maybe your story has a unique cultural background, a fresh twist on a classic theme, or a personal journey that you've woven into your book.
When you work with an illustrator like Lauren Reeves, you can create a book that feels personal and unique. Her detailed and heartfelt illustrations help your story shine in a crowded market.
How Will You Share Your Book with the World?
Once your book is written and illustrated, the next step is sharing it. Ask yourself how you want to publish and promote your book. Will you try traditional publishing, self-publishing, or a hybrid approach?
Each path has its own challenges and rewards. Traditional publishing can offer wider distribution but takes time and effort to get noticed. Self-publishing gives you control but requires you to handle investment upfront, all your marketing and sales.
Think about your goals and resources. You might want to connect with local bookstores, schools, or libraries. Social media and author events can also help you reach readers. Get on this process early, even before your book is in production. The more hype you can create around your book, the more readers will invest in and share your book.
Working with a freelance illustrator like Lauren Reeves can be part of your marketing story. Sharing behind-the-scenes looks at the illustrations and cross-posting on social media can engage your audience and build excitement.
Bringing It All Together
Asking these five questions helps you focus on what matters most when creating a picture book. You’ll understand your story’s heart, know your audience, work well with illustrators, find your unique voice, and plan how to share your book.
If you’re looking for an illustrator who can bring warmth, detail, and collaboration to your project, consider checking out Lauren Elise Reeves. Her work shows how the right partnership can turn your ideas into a beautiful book that kids will love.
Remember, every picture book starts with a question. Keep asking, keep creating, and enjoy the journey of bringing your story to life. Ready to start your picture book adventure? Think about these questions and take the next step toward making your story a reality. Your readers are waiting!




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